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sales-revenue · workflow

Stepladder

The first line written and the cadence started, from a list you already trust

popular

12 h/mo

Saved

50 min

Setup

7

Systems touched

40

Credits per run

$7,900

Perpetual single-workspace license · Band 4 · System

Or included in Growth at $990/mo, along with everything else that tier carries.

Book a demo
Deployment
connected
Setup
50 min
Hours saved / month
12
Included from
Growth
Credits per run
40

03 — Proof

What is measured, and what is not.

The hours and the setup time are catalog math at a stated volume. Production telemetry is not published yet, and nothing here pretends otherwise.

Catalog math

90 new enrollments/month × 8 min to write a first line, pick the cadence, and enroll

Run telemetry

04 — What it does / 4 outputs

Personalizes the first touch and enrolls contacts into sequences you already own.

  • Enrolled sequence membership
  • first-line draft on the CRM activity
  • reply tasks

05 — One run

What one run takes in, and what it puts back.

No sandbox on this page yet. This is the real input and output contract from the record, not a demo recording.

In

  • Clean contact list
  • firm-file fields
  • sequence templates
  • persona map
  • suppression lists
  • daily send cap

Out

  • Enrolled sequence membership
  • first-line draft on the CRM activity
  • reply tasks
  • bounce/exit log

06 — How it works / 50 min setup

Three steps, then it is furniture.

  1. 01

    Connect Outreach and HubSpot

    Scoped authorisation, revocable from your IdP or the dashboard.

  2. 02

    Point it at the work

    Clean contact list, firm-file fields.

  3. 03

    It runs

    Enrolled sequence membership — on a trigger or a schedule, 50 minutes after you start.

07 — Features / 7 listed

What is actually in the box.

  • First-line draft from the CRM firm file / Veinlist fields only — no web-hallucinated “congrats on the round”
  • Persona → sequence map you configure (AE vs SDR vs founder-led); it will not pick a random cadence
  • Enrolls in Outreach or HubSpot Sequences; logs enrollment and step on the CRM contact
  • Suppresses customers, unsubscribes, and open opportunities you flag
  • Reply → CRM task + Slack ping; it does not send the second email in the thread
  • Bounce and “wrong person” exits stop the cadence and mark the contact
  • Daily enrollment cap you set; Stepladder will not dump the whole list at 6pm Friday

08 — Data

Does it fit your stack and your data?

Inputs this product consumes and outputs it produces
InputOutput
Clean contact listEnrolled sequence membership
firm-file fieldsfirst-line draft on the CRM activity
sequence templatesreply tasks
persona mapbounce/exit log
suppression lists
daily send cap

09 — Integrations / 7 systems

It touches these, and nothing else.

10 — The money

Your hours, your hourly cost.

Two numbers: the hours this product removes at the catalog's stated volume, and the cost of an hour, which only you know.

12

You type this one. We do not know what an hour costs you.

Recovered per month

$600

12 h × $50 an hour, before the credits a run spends.

Where the hours come from: 90 new enrollments/month × 8 min to write a first line, pick the cadence, and enroll.

11 — Pricing

Buy it outright, or get it with a plan.

One-time

$7,900

  • Perpetual single-workspace license to this product’s logic, UI and connectors. Runs still spend credits.
  • Returns $3,160 as non-expiring credits at your tier’s rate.
  • Twelve months of updates and connector maintenance included.

Per run

40 credits

$0.80 a run at the Starter rate of $0.0200 per credit, less on every tier above it.

Credit class: standard

Every run carries a published hard ceiling. A run that hits it stops and re-quotes instead of billing on.

See how plans and credits work

12 — Packs / 1 pack

What else is in the pack.

  • Part of the Aftercast pack

    The day-after packet: recap email, clips, CRM sequence, replay page

    • Issueline

      Aftercast's recap has to land as a draft campaign in the tool you already send from; Issueline is the product that assembles an email from what you just published and opens it in Mailchimp or Klaviyo.

    • Cutdown

      The pack owes six captioned moments and social drafts, which is Cutdown's job: it cuts one long asset into the short posts and queues them in Buffer as drafts rather than posting them.

    • Serpdesk

      The replay page is a CMS draft, not a live URL, and Serpdesk is the product that produces a WordPress or Webflow draft with meta fields and an internal-link list from material you already have.

    • Yeshold

      The point of the follow-up sequence is a meeting, and Yeshold turns the yes-replies it produces into a booked event on the right calendar with the CRM activity written back.

    Included in Enterprise · from $7,500/mo

    See the pack

13 — Security

Runs on nox.markets, acts in your tools.

A scoped OAuth token pulls only the objects the inputs above require, writes the outputs back to your system of record, and keeps the run payload for your workspace retention window. Revoke the token in your IdP or in the dashboard; connector secrets are deleted within 24 hours of a disconnect.

Run payloads are kept for your workspace retention window — 30 days by default on Starter and Growth, 90 on Scale and Enterprise, with zero retention available on Enterprise.

Read the security controls

14 — Customers

Someone like you, running this.

15 — Detail

The long version, including what it will not do.

Sequence tools send. They do not decide *which* cadence, and they do not write the one line that is not “I came across your profile.” That work sits in Outreach or HubSpot Sequences as a queue of drafts a human was supposed to finish. Stepladder is a workflow on a clean list (Veinlist output, an Apollo list, or a CRM segment). For each contact it proposes a first line from the firm file, picks the sequence you mapped for that persona, enrolls them, and logs the enrollment on the CRM record. Replies become tasks, not autodrafted commitments.

It does not send mail from a domain you have not warmed, and it does not invent case studies or “saw you spoke at” events that are not in the research file. You still own the sequence bodies; this is not an SDR-in-a-box that sprays 2,000 ice-colds on day one. If Outreach KA plus a full-time sequencer is already clearing the queue every morning, skip it. Buy it when the cadence exists and the bottleneck is the 8 minutes of personalization and enrollment per name.

16 — Questions / 5 answered

Before you buy.

What does it need from me before it can run?

Clean contact list; firm-file fields; sequence templates; persona map; suppression lists; daily send cap. Nothing else is collected for a run.

How long does setup take?

50 minutes. Runs on nox.markets, acts in your tools. You authorise Outreach, HubSpot, Salesforce, Apollo, Gmail, Microsoft 365, Slack once.

What does it cost to own?

$7,900 once — band 4, System. Runs still spend credits. It is also included in the Growth plan at $990/mo — buying it outright is the way to keep it after a plan ends.

What does it hand back?

Enrolled sequence membership; first-line draft on the CRM activity; reply tasks; bounce/exit log.

Where does the hours-saved number come from?

90 new enrollments/month × 8 min to write a first line, pick the cadence, and enroll

17 — Related / 4 products

More on the Sales & Revenue shelf.

18 — Collections / 1 shelves

Where it sits on a shelf.

Stepladder runs 12 hours of this a month.

Book a demo

Or keep looking: Sales & Revenue · Products for this team · The whole catalog

$7,900Included in Growth · $990/mo